Zillow 3D Home Tours: What OKC Agents Should Know

A Zillow 3D Home tour lets a buyer move through a house on their own, one room at a time, from their phone or laptop. If your seller is asking about it, here's what you need to know, in plain English.

What it is

A Zillow 3D Home tour is built from 360-degree panoramas taken around the house. The tour has to be captured inside Zillow's own 3D Home app, using a supported 360 camera. Once it's published, it appears on the Zillow listing and you get a link you can share. Zillow's site has more on how 3D Home tours work.

How it's different from a listing video

A listing video is a story we control. It has a pace, a sequence and music, and it's made to stop someone from scrolling. A 3D tour is a tool the buyer controls. They choose where to go and how long to look.

They do different jobs. Video gets attention. A 3D tour helps someone who's already interested figure out how the house lays out. This matters most for out-of-town buyers, relocation buyers, and anyone trying to narrow down a list before driving around the metro on a Saturday.

What it isn't: Zillow Showcase

These get mixed up a lot. A 3D Home tour is one piece of media. Showcase is a separate premium listing program from Zillow, and it has its own rules and availability. Getting a 3D tour doesn't guarantee a Showcase listing, and we can't promise one. If Showcase is your goal, ask your Zillow rep what's available in your market.

What your seller needs to do

Prep is the same as for photos, with one difference: a 360 camera sees every direction at once. So:

• Open interior doors to rooms you want included
• Turn on all the lights and open all the blinds
• Clear counters and floors the same way you would for photos
• Close toilet lids and tuck away pet supplies
• Plan to be out of the house, since people in the room can end up in the tour

Our listing shoot prep checklist covers the rest.

How long it takes

Zillow says capture takes about 20 to 30 minutes for a 2,000-square-foot home. In practice, it depends on the layout. If you book a tour along with photos, we'll do both on the same trip, and the order form shows you the total time when you book.

Is it worth it?

It tends to be worth it when:

• The home is likely to draw out-of-town or relocation buyers
• The layout is unusual and hard to explain with photos
• It's a larger home or a higher price point
• Your seller wants to see you doing more than the agent down the street

It may not move the needle on a small rental that'll go fast no matter what.

Some agents also find 3D tours help them win listings, because showing one in a listing presentation is an easy way to stand out.

What it costs

A 360 tour is $150 on its own. Our Zillow Essentials package bundles 25 HDR photos, drone photos and the 360 tour for $275, which is what most agents choose when they want a tour. See our Zillow 3D tours page for what's included.

Have a listing that needs one? Book online or call or text (405) 977-1803.